Bag Jumps Rope

Naomi sent me a bunch of interesting advertisements and this one is my favorite. It's simple. It's clever. And assuming YKM is either a gym or a brand that sells fitness apparel, it "works". By that, I mean the visual effect of the individual on the bag jumping rope makes you think of fitness. If an advertisement can build a connection between a brand and the activity it promotes and it does that in a novel way, I think you're likely to make a connection in your head between the activity (in this case, fitness) and the brand (in this case, YKM).

Just out of curiosity, does anyone know what YKM is? Is it European?